Zachary's Website

March 2019 – May 2019

Overview

A redesign of the popular local Pizza chain located in the East Bay, CA. Taking what is lacking in the old website and modernizing it

Role

Web page designer

Team

Scott, Liana and Kelvin

Platform

Website

Problem State / Design Challenge

Menu and layout are confusing and cluttered
Too many elements on one page competing for attention
Too many similar web pages with similar information
The brown and gold color scheme does not convey the correct brand language
Overall styling of website is dated and unappealing
Ordering user flow is overcomplicated

Current Website

Solution

Update dated-looking aesthetic by:

Utilizing full screen width
Rethinking use of color
Simplifying layout
Making brand identity consistent throughout site

Make site more user-friendly by:

Simplifying system architecture
Making necessary info easy to find
Having a clear action that users can perform (Order button)

Process

What is the brand?

"Zachary's provides award - winning pizza to loyal customers in a lively, rustic environment with a community - oriented voice, helping them feel warm and be satisfied."

The Client's Needs

The client has one bottom line; money. To target customers effectively they need a website that provides restaurant locations in a simple and upfront manner, an easy to use online ordering system, and lots of informations about their food and restaurant that gets the customer interested.

Pizzeria locations are clearly shown
Easy online ordering
Menu items are quick and easy to understand
Pictures on website to display quality food and friendly atmosphere
Awards, arts, and merchandise are showcased.

Scope and Constraints

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Site Architecture

Style Tile

Warm, inviting color palette with a hint of sophistication
Marker-like header font mimics Zachary's logo and gives a rustic, playful vibe
Subhead/paragraph font provides readability at smaller size

Research for inspiration and references to build a comprehensive style guide to build off of.

User Profile 1

Bob Everyman: Regular Customer

Age 38
Upper-Middle Class
Financial Analyst at Pandora
Married
Two Children, 8 and 5

User Profile 2

Annie Fromoutatown: Tourist

Age 27
Lower-Middle Class
Freelance Graphic Designer
From Kansas City, Missouri
Visiting family in Oakland

Sketches: Home Page

Wireframe: Home page

Sketches: About Page

Wireframe: About Page

Sketches: Menu

Wireframes: Menu

Reflection

Finished Website Redesign

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